About Skin Rocks
Founded by Skincare Expert and Aesthetician Caroline Hirons, Skin Rocks is the destination for skincare knowledge that’s vast, guidance that’s clear and products that work.
Skin Rocks Pro
Redefining professional skincare, Skin Rocks Pro champions and empowers all skincare professionals by putting the power back in their hands. Supporting and elevating every therapist with accessible packages, results-driven treatments and best-in-class education, Skin Rocks Pro is underpinned by the legacy and expertise of skincare’s most trusted voice – Caroline Hirons.
Combining outstanding product efficacy with time-honoured touch, Skin Rocks Pro empowers all professionals to deliver skin health and beauty beyond expectation.
Skin is the foundation
We are here (guided by Caroline Hirons) to help people help achieve their best skin possible. Everything starts with skin, and Skin Rocks is here to simplify skin care with products that deliver long-term benefits over quick fixes and results over rituals.
“For me, it has always been about skin.” – Caroline Hirons
Built on expertise
Caroline is a globally qualified beauty therapist, with nearly 30 years’ experience in the industry. Every piece of content across Skin Rocks that gives advice is written by qualified experts and our internal team includes facialists, biochemists and chemists. Skin Rocks is not opinion; it is fact.
Truth is a responsibility
We will never put a spin on something to make a sale. We will always give you proven, factual information. We’ll only recommend what’s right for your skin type. We’ll make sure we explain everything clearly. We’ll tell you when you don’t need something. And we’ll never promise that a product will do something that it doesn’t do.
There is no dupe
What makes us unequivocally different is our unique value proposition: knowledge that’s vast, guidance that’s clear and products that work. All while challenging industry norms that high-performance products must be white and silver.
About Skin Rocks Pro
A lifelong ambition brought to life, Skin Rocks Pro is the professional extension of Caroline Hirons’ multi-award-winning skincare brand, Skin Rocks. As a qualified aesthetician and advanced skincare expert, Caroline has always been deeply committed to elevating the recognition and respect for a largely unseen community of therapists, and the Skin Rocks Pro mission is to amplify expertise and business success for all skincare professionals.
Challenging an industry somewhat dominated by elitist behaviour and prohibitive investment, Caroline set out to re-energise the professional skincare space and dismantle the barriers to entry enforced by conventional skincare brands. Skin Rocks Pro’s curated offering of expert knowledge, deep education, clinically proven products and treatment clarity empowers all skincare professionals to enhance their practice and transform client outcomes.
About Caroline Hirons
From shop floor beginnings to award-winning CEO, Caroline Hirons is widely regarded as the most powerful woman in skincare. With over 30 years’ experience, a deep understanding of skin, and a direct, relatable approach, she has demystified skincare to become the industry's most trusted voice.
During her career, Caroline has consulted for leading global brands and retailers, been awarded a CEW Achiever Award, authored the best-selling beauty skincare book of all time, is the Aesthetics Ambassador for The British Beauty Council, and has twice won BABTAC’s Outstanding Contribution to the Industry award. She has earned a reputation as a driving force in professional beauty: highlighting the economic power of beauty at No.10 and revolutionising the beauty landscape with her vast knowledge and unrivalled influence.
Why Join Skin Rocks Pro?
Clarity by design.
Skin Rocks Pro reframes professional skincare with a therapist-led approach that disrupts industry complexity—empowering therapists and simplifying professional skincare. With clear, outcome-specific and evidence-based treatments, both therapist and client experiences are enhanced: giving professionals the tools and transparency they need to deliver exceptional work that’s precise, effective, and powered by performance.
Offering a clear menu of six facials tailored for clients who want to understand exactly what they need—and what they don’t —everything from treatment names to ingredient benefits are presented with absolute clarity: rejecting marketing jargon to ease client conversations and bring a relatable authenticity to the professional beauty space.
Seamless integration into your business.
Skin Rocks Pro is designed for ease and inclusivity, whatever the size of your business. Focused on therapists’ expertise, our clinically proven skincare is accessible to all and ready to fit seamlessly into your business. All Skin Rocks Pro products have been tested with a variety of professional devices to seamlessly integrate with your existing practice and devices.
Our flexible opening orders and low minimum order quantities enable professionals of all levels to get started with modest investment —all underscored with high-margin products that will deliver transformative results. No excessive outlay, no tiered systems — simply the outstanding skincare and mentorship you need to grow and succeed from day one. You will also have access to a suite of digital marketing assets and promotional materials that can be adapted to meet and support your unique business needs.
Best-in-class education.
With always-on training and a clear programme of learning modules to elevate your expertise, Skin Rocks Pro is invested in your success. Designed by experts, for experts, our unique offering of in-person and online training is curated to sharpen your skillset and keep you at the forefront of industry innovation.
As a member of Skin Rocks Pro, you can explore a world of expert-led seminars, interactive workshops, live industry events and exclusive networking opportunities. You can study training modules at your own pace, and expand your knowledge of key marketing, sales and front-of house practices that will strengthen your business and enrich client experience — all with the full support and guidance of our Skin Rocks Pro team.
An established community.
Caroline’s industry authority and no-nonsense approach has attracted over 1.5 million devoted followers. The unmatched respect and reputation Caroline has earned has cultivated a global community defined by unswerving loyalty, and Skin Rocks Pro membership will grant you access to an established community excited to experience Skin Rocks Pro treatments and the long-awaited ‘Caroline Hirons Facial’.
This growing customer base, extensive brand visibility and exposure across all Skin Rocks channels ensures a consistent stream of clients and prospects eager to be directed to your business - helping you maximise client acquisition and retention and boost professional business growth. You’ll also gain access to our private, invitation-only Facebook group and Instagram page. These will be exclusive spaces for Skin Rocks Pros.
Clinical and consumer testing.
Skin Rocks Pro is rooted in high-performance, clinically proven efficacy. Every product undergoes rigorous clinical and consumer testing to deliver proof, not promises, and is meticulously formulated to amplify the results of every professional treatment.
We identify key performance claims for each product and work with independent testing labs to design appropriate, inclusive protocols that accommodate all skin types and tones. Formulations are developed without compromise, using the highest quality ingredients and leading cosmetic scientists, and we prioritise robust clinical testing (in-vivo and ex-vivo) because we believe unequivocally in substantiating every claim.
Consumer testing further reinforces our commitment to delivering powerful, visible, measurable results for professionals and their clients, with over 13,000 5-star consumer reviews bolstering our clinical validation and customer trust in Skin Rocks formulations.
